Collection Archive

Superprix

Superprix

Our new collection, Superprix, is a celebration of 4 years of spectacular street racing in Birmingham. Between 1986 - 1990, the city's streets played host to all manner of races including F3000, British Touring Car Championship and Formula Ford 1600, among others. Over 20 years of planning finally led to the Road Race Bill being passed by government, making street racing legal for the first time in the U.K. Each August bank holiday, 80,000 people would line the streets to see the likes of Damon Hill, Jean Alesi, Mika Hakkinen and Martin Brundle speed past.  Long since forgotten in many respects, the...

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First Rate - June/July 2017

Introducing a new range for summer, photographed in the streets around our studio by Inès Elsa Dalal and modelled by Vik and Sheerah. Believe it or not, despite turning 5 this September this is the first time we've produced a photo shoot for new products.That's because despite being a clothing brand, the idea of constructing images to sell products that we believe should sell themselves is often frustrating. Lots of small brands' fashion photography can look forced and disingenuous, and this is something we've tried to avoid at all costs. However, now that we are largely selling online without a permanent physical retail space, we need to do our best...

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