• Small logo on front, large illustration on back.
• Hand printed in Birmingham
• 100% cotton
• Wash inside out at 30°
• Cool iron inside out
• Don't tumble dry
We've been looking back at the good, the bad and the ugly of British Leyland, an automotive conglomerate that had a huge influence on our part of the world in the 1960s and 70s.
The world is a different place now, but we've seen that major issues back then like Britain's place on the world stage and corporate treatment of workers, are just as significant today.
With factories across the city from Longbridge to Castle Bromwich, some of you were once employed by the controversial company - and if you weren't, you probably know someone who was.
Iconic names like Mini and Land Rover were produced by hard working Brummies under the BL banner, but the company was dogged with quality issues, part nationalisation and a volatile political climate.
Whilst British Leyland is long gone, the archive materials we've been scouring through have provided a ton of design inspiration. Having taken on board the complex history of the company and its relationship with the region, and the changing world we live in where big business, global politics and social and environmental concerns are all intertwined, our design recognises local contributions from the past, and looks forward to a future that we can forge together.