Updates from Provide — new in store

Introducing a new range for summer, photographed in the streets around our studio by Inès Elsa Dalal and modelled by Vik and Sheerah. Believe it or not, despite turning 5 this September this is the first time we've produced a photo shoot for new products. Vik wears: Factory Unstructured Cap (Pale Blue), First Rate Crewneck Sheerah wears: First Rate Unstructured Cap (Pink), Factory CrewneckThat's because despite being a clothing brand, the idea of constructing images to sell products that we believe should sell themselves is often frustrating. Lots of small brands' fashion photography can look forced and disingenuous, and this is something we've tried to avoid...

PROVIDE x Kouben On Another Planet launch party:6-9pm, Friday 1st AugustPROVIDE, The Custard Factory, Gibb Street, Birmingham B9 4ATKouben is a Birmingham-born producer and close friend of PROVIDE. Over the past few months he's been working on a mixtape of new tunes for us, and this Friday August 1st we're hosting a little launch party in the shop to celebrate the release of On Another Planet.Cassettes (painstakingly recorded by Kouben one at a time) will be available in the shop from Friday, priced at £5 and will also be available on his Bandcamp page. Each cassette will come with a one-time...

Back in March we introduced you to The Do Book Co., and we've recently received two new brilliant books from them which we're very excited to share with you. Do Lead by bestselling author Les McKeown is a short read that's packed full of practical advice for people who want to be effective leaders, in any walk of life. This is no glossy, motivational speech fluff, just honest, proven observations and guidance.  Next, Do Purpose is by David Hieatt, someone whose career I've personally been following for a number of years over different business ventures. The book is about creating brands that have...

The Do Book Co. got in touch with us a few weeks back to see if we'd be interested in stocking some of their books. As it happens, I've been following their progress, as well as that of Do Lectures and other interesting things that have come out of Cardigan for a while now (The Do Book Co. is based in London, but it was born from the Do Lectures which started in Cardigan and now also happen in California and Australia). Naturally, I jumped at the chance to have PROVIDE be their first Birmingham stockist. Do Books are inspirational...

Lucía Huertas is a multi-disciplinary artist from Segovia, Spain, who has recently taken a bit of a shine to Birmingham. She's created two Brum-themed screen prints, in limited editions of 200 each, which are now available in store and online here. "Birmingham" features a number of sights from across the city including the new Library of Birmingham and St Martin in the Bull Ring. Each one is individually signed, stamped and numbered by the artist.  "Devonshire House" celebrates our very own Custard Factory buildings, and again, each one is individually signed, stamped and numbered by Lucía. Lucía Huertas2014 Silk screen prints on...